PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion. PASSION We understand that action is not enough and that movement is not progression. Passion is the one element that can make the difference, the one element that can push you further and make you better than the competition. Passion is our desire to achieve success in every endeavour. CREATIVITY Sometimes creativity flows effortlessly, other times creativity is only born when overcoming obstacles. We both embrace and radiate creativity no matter which way it manifests itself. Creativity is being. RESULTS We understand that results are Quality and Quantity. We take our passion and our creativity and we deliver exceptional results. And to us, results are more than just achieving a goal. Results mean identifying opportunities, cultivating success, and providing value. Otherwise, your result is just a conclusion.

Pages

Friday, June 3, 2011

Disruptive Marketing: Thinking the Unthinkable. Attaining the Unattainable



Society trains us to be non-disruptive, to behave, to blend in with society. Most of us follow this rule because we find comfort in conformity. Corporations follow this very notion to their own demise.

Though conformity can keep you out of trouble, the truth of the matter is conformity can cause your brand to slip under the radar. Great companies reject normality, do things disruptively; these are industry leaders and trend-setters.

Celebrities have been doing this for quite some time: Marilyn Monroe, Madonna, Lady Gaga, Kiss, Michael Jackson, Stanley Kubrick, Quentin Tarantino and Tim Burton, just to name a few.

Disruptive Marketing is simply thinking the unthinkable. Creating ideas and goals to attain the unattainable: the ultimate leader in the industry. Disruptive Marketing involves risk-taking, seeking the opportunity to stand out from the market by creating and selling innovative products, services, and technology or marketing campaigns. For guided steps read Luke William's blog: Develop Ideas that will Disrupt your Industry.

Disruptive marketing has its challenges. The risk is high and the success can be hard to maintain. Competitors are constantly recycling and replicating others’ innovation. As a result, more companies are focusing on customer experience: building reputation and memorable experiences to promote lasting relationships.




The only way to play the game is to get a clipboard out and strategically plan out your next move; to ambush and obliterate your opponent or colonize. It is important to embrace the concept of competition as well as the advantages of cooperation in collaborative marketing.

Disruptive marketing has become the boardroom tool for emerging technology companies and cutting edge products such as Apple, Google, Microsoft, Sony, Facebook, Twitter, Nike, Disney, Coca Cola. Fast Company's comprehensive list of the most innovative companies of 2011.

How do they do it? If there was a formula, it wouldn’t be disruptive. Nevertheless, here are some ways top companies used disruptive marketing to shake up the industry:

Mars Canada “Random Acts of Chocolate” campaign
Disruptive on a personal level, promoting engagement with Canadians to share their stories of kindness on their website and Facebook page (creative advertising & relationship marketing), donating to charity and getting Canadians involved – making a difference in the community and advocating products through free chocolate giveaways.
(Source: http://goo.gl/M308d)

Pizza Pizza App
Free downloadable app for iPhone, iPod touch, iPad users to order take-out food. A revolutionary take-out ordering method that will change the norm of how you order food. (Source: http://goo.gl/671J9)

Square - Mobile Credit Card Plug-In Reader
Square and Apple teamed up to produce a product that can read credit cards for the iPod Touch, iPhone4, and iPad to allow users to process mobile sales. A revolutionary payment method that will change how people do business; credit card payments without distance restrictions and potential for increased sales. (Source: http://goo.gl/t2b64)

Why is disruptive marketing so important in today's marketplace?
Society is influenced by disruptive changes in technology and media. This, in turn, changes the way we engage with our target markets. Traditional marketing will probably never fade away, but will hopefully be modified to meet the demands and requirements of the evolving world. A mix of traditional marketing and guerrilla marketing are good approaches to meet these demands.

As pioneers revolutionize the industries by retiring old products, inventing new products, competitive pricing, product packaging, and sales tactics, it will be increasingly important to analyze these changes in the market and adapt swiftly. In this way, companies can remain relevant and on the radar.

Recommended Reading
  • Disrupt - Luke Williams
  • Beyond Disruption: Changing the Rules in the Marketplace - Jean-Marie Dru
  • Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers - Geoffrey A Moore
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1 comments:

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July 7, 2020 at 7:10 AM

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